Getting Started When You Don't Know Where to Start (Dwayne Brown)
Companies and individuals looking to create a digital signage system are often pulled in many directions by competing forces - software vendors, hardware vendors, management objectives and hidden agendas. My presentation will walk newcomers through a process that helps them discover their objectives, identify partnerships required and set themselves up for a successful project execution.
In this session, you will...
1. Learn to place your own objectives first when designing a system
2. Discover how to let your objectives define the type of software and hardware you will require for your system
3. Learn the importance of having a content strategy before you get your system online
Dwayne Brown has more than 20 years' experience in the technology world involving such disciplines as live satellite conferencing, live event production, sports broadcasting and large scale project management. In 2009, he managed a $15 million dollar renovation to Toronto's Air Canada Centre that encompassed state of the art in-arena broadcasting and a 30-foot-by-50-foot exterior video board. Lighting up the facility's 300-screen dynamic media system during that same timeframe has been one of his most rewarding experiences to date. Currently, Brown works with Westbury National Show Systems, where he consults with clients at the early stages of dynamic media planning and design right through to implementation and operation.
Thought Papers to Vision Documents: Key Steps in Realizing a Digital Signage Strategy (Matthew Brown)
A guided presentation on some of the key considerations for anyone that has been asked, "Why should we invest in digital signage?" By breaking down the steps to winning strategy and identifying how to engage partners, research and experts, it will outline a path to success.
In this session, you will...
1. Learn key lessons in strategy creation and some of the steps to achieving success
2. Discover operations and design choices, including how to engage partners and experts, and the importance of research and planning
3. Learn business requirements - why you need them, how to get them, what to do with them
As the manager of digital experience at Servus Credit Union in Edmonton, Alberta, Canada, Matthew Brown works in a number of areas within interactive marketing. His key responsibilities include managing a team responsible for the credit union's website, intranet, digital signage, ATMs and kiosks. He is currently engaged in strategy development and future planning to realize a more compelling in-branch member experience that includes new innovations and technology. HIs focus is on Servus' members and creating a compelling and consistent experience for them, whether online or in the branch.
Digital Signage Fundamentals