Too much pressure is put on standardizing, best practices and formats - all of which contribute to the homogenization of today's campaigns. Most digital network spots are simply moving versions of print ads and haven't found a voice of their own. The superstar campaigns of tomorrow are waiting to be discovered by today's top creative brands and agencies. Discover the secrets of what works and what flops in digital ads, and join a creative brainstorming for the gold-standard campaigns of tomorrow.
In this session, you will ...
1. Learn to cut through the clutter and distraction in today's digital campaigns
2. Understand why things work and don't
3. Begin to develop better DOOH creative with fresh, simple thinking
Philip Lenger is the president and founder of Show+Tell, a creative technology company specializing in large-scale dynamic displays and digital out-of-home media networks. He leads a team that provides a variety of creative and technology services, fulfilling the creative vision of designers, architects and advertisers worldwide. Honored with a variety of design and electronic media awards, Show+Tell has developed content and digital solutions for world-class installations such as ABC's Times Square Studios, American Eagle, CEMUSA Digital Network and M&M's World Stores in Times Square and London.
Ad Agencies & Brand Marketers